During the Renaissance, perfume production grew rapidly in Europe due to the re-discovery of old perfume formula. The center of the early Renaissance, such as Venice and Florence, is also the center of perfume making. The Medici family is the leader of the perfume industry. Catherine, a member of his family, is an important envoy for the dissemination of perfume. She married the king Henry II of France, who is accompanied by the name of reendo and is the famous perfume manufacturer in Florence. When he arrived in France, he had a perfume shop and achieved great success. He said that he had the ability to mix poison and be roughly the same as making perfume. Many of the events directed by Catherine in the French court were related to the medicine he had disposed. From this on, spraying perfume began to become a fashion. “This is a period of people’s self discovery, people’s self-awareness is becoming more and more obvious, people began to pursue fashion.” people in the Renaissance did not bathe regularly, but only by spraying perfume to cover their taste, the perfume industry flourished. Perfume is used widely, both for men and women, even for hair and even pets. In 1508, the Dominican Convent of Florence established the oldest perfume factory in the world. The Pope and its family are loyal customers. For centuries, every new ruler has provided a perfume formula for the factory. Meanwhile, a town in southern France gradually developed into a perfume production base for Glass. Glass produced perfume originally because the town is also a tannery center. In the tanning process, urine is used, and people spray perfume on the leather to cover up the smell. In the book “the birth and seduction of perfume and classic fragrance,” Susan Owen said that local leather glove manufacturers also import, produce and sell perfume. In eighteenth Century, the leather industry continued to sell perfume after the leather industry collapsed. Worthy of the name known to the world, France is now a large perfume country. There are many top perfume brands in the world, such as langwan, Chanel, Givenchy, Lancome, Lolita Lempicka, Guerlain, etc. France’s perfume and cosmetics industry, France fashion and French wine are listed as the three largest French fine products, and are world-famous.
Packaging design is an integral part of the product. It is a magic, international and core word. It is also a necessary thing for the company and the password for the success of the business. Packaging design connects art and industry, market and production, creativity and functionality. Good concept makes good packaging, good packaging is the catalyst for product promotion. To identify a product is achieved through packaging, consumers must get enough information and be able to decode and understand some symbols, so as to recognize the product and then understand its value, and lead to the final purchase behavior. Obviously, perfume products are becoming more and more and people are becoming more and more difficult to choose. But people are often influenced by their upbringing, social life and cultural background to choose brands. Therefore, every perfume and its packaging should be targeted to correspond to specific consumer groups. France has such a large number of world-class perfume brands, becoming a large perfume country, and its perfume packaging design concepts are inseparable.
Bold use of new materials, new technologies and new forms
From the history of the development of perfume containers, people have been exploring the use of various materials to make perfume containers. At first, the Egyptians used stone containers to make containers of various shapes, such as round belly bottles, heavy foot bottles and so on. They were all open and sealed with flat corks or cloth blocks. Various stone materials are also used to make these containers, of which alabaster accounts for the largest proportion. The Greek craftsmen made a series of ceramic containers filled with perfume and designed containers according to their contents. For example, the containers of sesame oil and perfume are different. And the Greeks can make bionic containers for perfume. Around the sixth century AD, small moulded pottery bottles were invented. At first, they often imitated the image of human head. Glass has always been an expensive material. By the sixteenth Century, the Venice craftsmen learned how to make glass and glass, so that they could be made into many shapes, such as milky white glass, gold and silver filament glass, and so on. Perfume containers became more and more beautiful. With the improvement of glass hardness, glass can be cut, carved, colored, inlaid, so the glass container is more than a variety of traditional forms.
Passionate pursuit of novelty, uniqueness and fashion
As far as we know, 40% of French designers work in the packaging industry, which is a very high proportion. The field of perfume packaging is constantly increasing and rising. Every brand has to develop new products or transform old packaging to adapt to the new trend every once in a while. Perfume designers need to constantly ask themselves: what is new? Is the concept of “new” subtle improvement or revolutionary fragmentation? It is a gradual reform to improve the current product to meet the needs of the market, or to develop new products to conquer the future market. Changes in packaging can be small changes in details, or they can be completely new product development, with a complex revolutionary appearance and new technical support.
The French attach great importance to innovative ideas. With their creative passion and imagination, they can often design products full of spirituality. They attach equal importance to creation and imagination, pursue novel and unique styles, and create new ideas and trends. They smuggled goods into a superb collection of beautiful things, and they could be able to break away from the Convention and practice, and create new design symbols. The myriads of changes in French perfume be the most changeful and bold, and the bold and varied colors of the bottle and the exquisite design of the local parts are enough to make people admire.
3. He is good at absorbing the historical and cultural nutrition of art
For example, many French perfume design ideas come from works such as Renoir, Wei Al, Fang Tan – La Tour, Odilon Redon and other artists. There is a deep relationship between art and packaging design. The significance of art to design and design to art lies in “cultivating originality and inspiration”. From the point of view of some products, many successful packaging design has been influenced by art, in turn, they themselves have a certain impact on the development of art.
4. All round consideration of consumer’s humanistic perception
From the perspective of visual perception, the first is the external form. Designers can choose the traditional symmetrical form or asymmetric form, or surprise the consumers with his bold and free form. Then there are colors, which symbolically convey a quiet or powerful atmosphere and show the true nature of the product. In addition, the printing effect, the size and type of letters, protruding or concave, and the position of the title also play a significant role. Secondly, the size of the product and its position on the shelf should also be taken into account. In general, the products on the visual horizontal line can catch people’s attention more and have a greater chance of being selected. In addition, the characteristics of materials, such as reflection, density and whether the surface is smooth or rough, are also important aspects for designers to consider.
From the perspective of olfactory perception, odour and aroma are important factors to attract consumers to buy products. This characteristic of perfume products is especially important. Therefore, packaging should be able to reflect the characteristics of fragrance, not to hide it, to reflect it in people’s mind and not be washed away by the smell of the environment and other adjacent products. Packaging should be able to convey the unique fragrance of the product, whether directly or indirectly.
From the perspective of auditory perception, when the perfume bottle is opened, the sound is inevitable, and the same is true when spraying perfume.